16.6.08

I Don't Get This...

I'm not quite sure what to make of the news that Chanel has actually taken on Emma Watson to be in its next set of adverts. On one hand, it'll probably be good for the publicity when Harry Potter and the Half-Blood Prince gets released, it's refreshing that she's a normal girl and can dress herself decently enough without a stylist, and it's great that she hasn't reduced herself to bobbleheadedness yet. On the other, she's barely eighteen and is known only for her work in the Potter series (not exactly groundbreaking, but at least the last three are watchable) plus a BBC production of Ballet Shoes.
I don't know if that's even a proper ground for being circumspect about this, but I'm not a huge fan of actors-as-models (apart from Kirsten Dunst for Miu Miu, and heck, even Keira Knightley had more of a CV), and it might just have made more sense if they'd waited a couple of years. Also, following in the footsteps of Vanessa Paradis, Kate Moss and Nicole Kidman (and I wouldn't call myself a fan of the last two, but one can't deny their stature in their respective fields) calls for just a bit more of, I don't know, something, than what Emma's got at the moment.
EDIT, two days later: Turns out it's not true, and Miss Watson isn't fronting up any Chanel campaigns after all.
Bleargh, I'm going to go post about something else now. Celeb-focused posts are not my forte..

7 comments:

pretty face said...

How irritating!

Completely irrational I know but anything she touches turns to annoyance for me. I did meet her once and was a complete snob, but I can't remember what my opinion was before. It just goes to show how strong the power of advertising is, that if the face is someone you like/dislike it affects your opinion of the brand.

Anonymous said...

I dislike the language the press are using to identify this shift, stuff like "Kiera makes way for fresher face" etc, as if Keira Knightley is some shrivelled up hag to Emma Watson's girlish nymph. I always found Watson a bit bland, but she and Keira have that in common.

Meg / The Ap (very lazy)

riz said...

Why oh Why??!!

susie_bubble said...

I feel it's odd only because I still think of Watson as a child.... i.e. someone who hasn't grown into her skin and really would look uncomfortable fronting a mega campaign...still...krazy Karl et all...

Blue Floppy Hat said...

Pretty Face: I wasn't saying I disliked her, just that she doesn't, as of now, seem like a very good fit for the brand.

Meg: I'll bet that headline came from the Daily Mail :)- that's one of the few papers I know of that could make twenty-three sound like old age.

Riz: beats me. But then Karl Lagerfeld used to buddy up with Lindsay Lohan, I suppose we can't put anything past him..

Susie: That's what I was trying to say too, I guess- she really doesn't have an image to speak of, even if she's been dressing up and showing up to parties. As you said, she's still growing into her skin (and fashion sense)- it might have been better to wait till she was a little older. And like I said to Riz, Karl Lagerfeld is a bit batty..

Romeika said...

That's great news she's not making it.

evie said...

my first thought when i read this was that even the olsen twins would've been a better choice. but since it's not true, then we can all rest easy again heh...

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